Why Cronos Group Stock Jumped 14% in Dec. While Other Marijuana Stocks Plunged

Cronos Group (NASDAQ:CRON) stock jumped 13.6% in December, according to data from S&P Global Market Intelligence. That brought the Canadian marijuana grower stock’s 2018 gain to 34.4%.

(As for 2019, Cronos stock started the year on a strong note, as it popped 13.1% during last week’s holiday-shortened trading week.)

For context, last month shares of Cronos’ main peers — Canopy Growth, Tilray, Aurora Cannabis, and Aphria — posted double-digit losses.

The catalyst for Cronos stock’s rise last month was the company’s announcement before the market open on Friday, Dec. 7, that tobacco giant Altria (NYSE:MO) is buying a 45% stake in Cronos for approximately $1.8 billion (about 2.4 billion Canadian dollars). The agreement also provides an opportunity for Altria to increase its ownership stake to up to 55% over the next four years.

The deal didn’t come as much of a surprise, as Cronos had announced earlier in that week that it was in preliminary talks with Altria about an investment, and rumors about such a deal had been swirling for some time.

Notably, this deal is the second-biggest ever in the legal cannabis industry, behind alcoholic beverage giant Constellation Brands‘ $4.0 billion investment in Canopy Growth.

Altria paid a 33% premium over Cronos stock’s closing price on Nov. 30 and a 41.5% premium over the stock’s 10-day volume-weighted average price through that same date. (Nov. 30 was “the last unaffected trading day prior to when Cronos Group announced it was in preliminary discussions with Altria regarding a possible investment,” Cronos said in its press release about the deal.)

Following the announcement, shares of Cronos gained 21.7% on Dec. 7. Through that date, they were up…

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