Since the Summer of Love in 1967, San Francisco has served as the epicenter of the counterculture and rock ‘n’ roll.
And from that day until pretty recently, any time you went to a rock show, no matter if the band was an established act or a fresh up-and-comer, you could count on one thing – the smell of burning marijuana.
That’s why two recent rock concerts my wife and I attended in San Francisco really jumped out at me – not once in two evenings spanning several hours at large venues did we smell any cannabis.
Don’t get me wrong: I suspect plenty of folks were imbibing cannabis. After all, California made recreational use legal Jan. 1 after 20 years as a medical-only state.
But something much bigger was going on, right there at the concert.
So let me tell you why our experience was mind-blowing and eye-opening in more ways than one.
Why San Francisco Is a Lot Less “Foggy” These Days
What my wife and I were witnessing – and not smelling – was nothing less than the rise of one of the most significant, high-profit trends in the entire multibillion-dollar legal weed segment.
Something I like to call the “precision dose market.”
Simply stated, folks are moving away from smoking pot in favor of edibles or vaporizing oils or “wax.”
Though they can’t at present cite meaningful data, dispensaries in the Golden State report growing demand for both vape cartridges and edibles.
That says a lot because both forms may cost two or three times what an “eighth,” or a standard 1/8 ounce portion of marijuana buds, goes for – around $45 or so.
Part of this no doubt stems from the fact that more and more people are choosing a healthier approach.
You see, most new marijuana users, smartly, don’t want any kind of smoke entering their lungs. And they want to know exactly what it is they’re taking. So, the new generation of products don’t just come smoke-free – their dosage is often precisely measured.
As marijuana goes mainstream, users are looking to be healthier, more discreet, and more precise in their dosing.
Just look at what’s going on with the baby boomers.